J&JOY

During the past decade, J&JOY’s focus was to develop a clothing collection for the whole family. Investing mainly in their product design and quality (the rational aspects of the brand) which they learned to master.

With ambitions like national development, international expansion as well as federating new team members, the foundations were missing. To stand out as a brand, they had to uphold values.

Our mission was to help them transcend functional benefits and develop the emotional aspects of the brand in a full rebranding.

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