Adely

Adely's founders, with 15+ years of experience in package distribution, recognized that the industry wasn’t focused on the customer’s experience. If they had invested in a carbon-neutral logistics chain to offer businesses a more sustainable delivery option, they felt the market had room for an elevated brand experience.

The immersion helped us define their role in crafting positive delivery experiences and the rightful place of sustainability into their brand strategy. We formalized a brand strategy, developed foundational assets, and designed a distinctive identity featuring a memorable mascot. Now, Adely stands out in the market, attracting the right talent and clients and delivering on their promise of a great last-mile delivery experience.

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